Did you know that online gambling business is currently one of the fastest growing business categories in the world? The popularity of online gaming is increasing rapidly and this year has seen significant growth in Europe and Asia. In China and Malaysia, there are twice as many online gamers as there are Internet shoppers. Around 43% of Chinese Internet users play games online, while just 16% report that they shop online.
Revenues in online gaming business rose from only $800 million to over $2 billion in 1999! By year 2010, it is estimated that online gambling industry will top over $16 billion in revenues! London-based Merrill Lynch analyst Andrew Burnett says online gambling could generate more than $150 billion in revenues by 2015.
Until recently small entrepreneurs had no chance of getting into the gambling industry, because of huge capital investments, gaming license acquisitions and legal red tape. The internet eliminated all the obstacles. You can now own and promote your own online casino, sportsbook and multiplayer poker room gaming business and generate revenues you’ve only dreamt about.
There are 3 ways to start an online gaming business:
1) Most Expensive – Design and implement all gambling software for an online casino, sportsbook and multiplayer poker room which could cost you millions of US Dollars. You will also need to obtain a gaming license to run your online gaming business, which requires approval from most governments. However, you will have full control of your gambling site, and full knowledge of the source code of your gambling software. In addition, no royalties are paid out to a gambling software development company.
2) Average – Become a Licensee of an Online Gambling Software Provider. This is a far less expensive option to start an online gambling business and you will receive all the gambling software and sometimes even the equipment necessary. It is also the most popular option for both licensed land-based establishments as well as entrepreneurs. Costs range from $30,000 to $350,000. The average licensing fees are around $150,000 (this usually includes marketing costs). In most cases a royalty is paid to the gambling software provider as a percentage of the monthly “take” or “drop” (gross profit). Usually the gambling software provider has payment processing (merchant account providers) already set up for a fully turnkey operation.
3) Most Affordable – Become a Sublicensee of an existing Licensee. This is the least expensive option to start an online gambling business. Costs range from $5,000 to $60,000. The sublicensee is responsible for all the marketing and receives a smaller percentage than a full licensee (2), because royalties paid to the licensee are much higher.
To legally operate online gambling businesses, online casino and poker room owners turn to sovereign governments in countries that permit online gambling and duly issue licenses for gambling operations. The casinos and poker rooms are registered as offshore gambling operations and in turn, the respective countries gain significant licensing fees and tax-generated revenues.
The best online traffic is perfectly targeted traffic. By this I mean getting your advert or link directly in-front of your target niche instead of to the public at large. This much is obvious but how do you go about targeting potential bingo players? First we need to find out who really plays bingo.
Until now most people associated bingo with groups of old ladies at their local bingo hall, cup of tea and a biscuit in one hand and bingo card in the other. Today, bingo is played all across the world, online and in modern bingo halls – with players from every race logging on and having a go. It’s cheaper, faster and more exciting – with loads of huge jackpots and special prizes on offer around the clock and quick-fire games with lively enough chat rooms to keep everyone entertained.
Recent studies have shown that there are over 100 million bingo players worldwide, but roughly 80% of these players are actually women that are aged between 30 and 50 years old. The spare 20% are men of the same age range.
OK so we know who the bingo payers are so how do we target them? Most bingo players are stay at home parents, usually female and the game allows them to chat with new friends and have fun while still being able to keep an eye on the kids. This has lead to the social networking, forums, communities and chat rooms of a bingo site being seen as just as important as the big games and jackpots for many – and having ‘bingo buddies’ one of the biggest perks of the game.
So far so good so how do we draw them in, any ideas? Each bingo site online is different – with some catering to each bingo demographic individually (usually focussing on community spirit), while others use celebrity gossip, flirting and exclusive red-carpet offers and prizes to lure in the younger players – a percentage of bingo players that has sky-rocketed in recent years. In the UK, the proportion of players that are under 45 years of age has shot up from 46% to 62% in the last decade, with players between the ages of 18 and 24 now making up 700,000 of the 3.5 million players in Britain.
You can even take these niches further. Many newspapers also have set up their own online bingo division, so you can play with bingo players with similar political leanings to yourself and some high-street shops have even created their own bingo sideline – with cheeky bingo and interesting prizes offered by the bingo site of a certain high-street lingerie and toy chain (now closed). A classic example is Littlewoods bingo.
With 100 million bingo players out there you can afford to narrow your niches. The UK currently has over 80 bingo sites so each with their own niche games and chat rooms.
Getting highest possible number of viewers and to make them aware of the opportunities and schemes of online casino is the ultimate goal of almost all gambling webmasters. This goal is a response of the importance of valuable internet marketing and casino promotions schemes.
The key role they have in the marketing of an online casino cannot be denied. The best way to handle the marketing and promotion of any gambling site is by hiring gambling advertising services of a casino advertising company.
Casino link building is a great way to create of a network of quality back links on the internet that will not only increase the online visibility of your gambling website but will also drive huge traffic to it. It is done through various methods like buying contextual links, buying text links, buying blog roll links, article or blog writing and paid banner advertising.
Buying casino links is a scheme that let you reserve links for your own gambling or casino site at a different gambling related site. In order to buy any kind of casino link, you just need to visit an online casino advertising agency and they will provide a detailed of casino, poker, bingo and other gambling sites on which you buy a link for your website.
Thus, your website will be getting a good traffic from the people who are interested especially in online gambling or casino sites. Buying gambling links is a great strategy that clearly concerns with those who have an online gambling or a casino site and also helps them in getting huge profits from their online gambling or casino business.
Buying contextual links in gambling related content on other popular gambling and gaming sites on the internet is a good casino promotion strategy. The articles written for the promotion of a particular gambling or casino site, and the posting, blogging and commenting related to any online casino site play a vital role in arousing interest among the readers and also encourage them to visit your website. And you can avail of these services by hiring a professional casino adverting company.
If a bar or liquor store were fraudulently promoting themselves to alcoholics, what would you think? Imagine that an alcoholic, seeking help, finds an ad in the paper for a rehab. “Alcoholics Anonymous Meetings- Problem Drinkers Get Help.” He arrives to the “Meeting”, and finds himself at a buy 1 get 1 free beer night. He completely forgets his intent to quit and goes in to drink.
This is exactly what thousands of gambling and betting web sites do. They load their sites up with articles and content about compulsive gambling and how to quit gambling online. They give tips and advice about giving up gambling, while on the very same site – and even same page, they promote their gambling site. Don’t be fooled into thinking they are being responsible and this is a noble gesture to help people with serious gambling problems. It is far from that.
The online gambling industry is at the forefront of Internet marketing and adapting techniques to attract traffic. These betting, poker, bingo and casino websites know exactly what they are doing when they offer help to problem gamblers interested in stopping. They understand the gamblers problem and they love it.
The secret is in how Internet search works. At his lowest point, the gambler goes onto the internet to seek help for his gambling problem. He looks for gamblers anonymous, help to quit gambling, giving up poker, how to block gambling, etc. And in place of getting to websites that are truly created to help him stop gambling, he arrives to some article that half-heartedly encourages him to quit his habit while it enthusiastically offers another chance to win big at blackjack, bingo or sports betting. Jackpot! The gambling site succeeded to do exactly what it set out to do. It brought a gambler onto its site. A high percentage of such people will convert into paying customers.
This cynical use of someone’s moment of desperation should cause outrage. But proving intent may be difficult and in any case, many of those gambling websites are just not under any jurisdiction that would take an interest in checking the legality of what they do. They can always claim that they are sincerely trying to help gamblers with a problem.
The one method that can prevent gamblers from falling victim to this trick is a web filter. Block gambling sites with a web filter and prevent those sites from tempting the problem gambler.